Ad-free, on-demand, legal TV-episodes online
It looks like CBS and NBC are getting with the times. Just like iTunes revolutionised legal music downloading, ComCast and DirecTVwill offer customers TV-episodes for 99 cents, which will let the customer watch the episodes as much as they want for 24 hours.
“This isn’t an acquisition model. This is more of a rental model” says NBC Universal Cable President David Zaslav. The decision to charge 99 cents “wasn’t scientific” he adds. “It’s low enough to attract viewers, and it felt like an amount that’s in balance” with payments for movies and other video on-demand programming.
We think it’s a step in the right direction.