Ericsson introduces Mobile Broadband to Middle East operators

Ericsson, the leader in third-generation mobile systems (3G), presented their Mobile Broadband Road show today at the Marriott Hotel, Green Community, Dubai.

The Road show attracted mobile operators from across the region, offering exciting prospects of introducing broadband on the go, in the Middle East whilst giving the delegates a glimpse of what Mobile Broadband users can look forward to in the very near future.

The operators attending the Road show included Saudi Telecom and Mobily from Saudi Arabia, MTC and Wataniya from Kuwait, Batelco from Bahrain, Syriatel from Syria, Faldete from Lebanon, Omantel and Nawras from Oman and Etisalat from UAE.

The Ericsson Mobile Broadband Road show was specially designed to demonstrate the manifold benefits of Mobile Broadband to the operators. With the tremendous evolution of mobiles and broadband, end users are not contented any more with accessing broadband on their PCs at home or work. They want it on their laptops and on their cell phones, wherever they happen to be.

Hence Mobile Broadband will address a growing need among end users for ‘everywhere, anytime’ access to email, Internet search engines, online music and videos, calendars and more. This will enable users to keep up with the online world, whether they’re traveling or commuting, which in turn means that companies can ensure that their employees are constantly in touch with their clients, suppliers and colleagues. By enabling them to be online at all times, companies can capitalize on mobility by increasing efficiency and hence bottom line.

By subscribing to Mobile Broadband, end users can expect significantly enhanced benefits. This will mean superior viewing experience with greater simplicity. Not only will the consumers be offered more capacity but they will now be available to access it at a lower overall cost. By subscribing to the service, consumers with 3G mobile will be able to download content heavy audio and video files as well as other large files and attachments. This will open up a whole new viewing experience to the end users and a new communication channel for marketers.

Ericsson is committed to customer trials featuring the mobile broadband systems, giving customers an opportunity to evaluate early on the significant benefits offered to both end users and operators alike. Ericsson is helping customers capitalize on this new revenue opportunity through a fast implementation and quick rollout. This has been made possible by combining Ericsson’s leadership in mobile systems with a market-leading portfolio of professional services ranging from network rollout to business consulting.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

From AME Info.

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